PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles. We are designed to enable powerful, HUMAN AND CULTURAL INSIGHTS that unlock deep and distinct consumer stories, moving us to be human-centric, culturally relevant, and FUTURE READY…

The role will be critical to increase the impact and efficiency of this Capability by facilitating knowledge sharing and expertise across GBS and PepsiCo regions, executing ad-hoc projects by using all sources of information available in the program and supporting to create compelling stories putting together BIG and THICK data.

• Quicky learn and start using social listening tools to answer the business question and understand voice of the consumer
• Report on key social media metrics like sentiment, mentions, impressions
• Build robust Boolean queries to extract social media data
• Build and maintain social media dashboards

• Experience in building boolean queries and using tools like Sprinklr, Brandwatch, talkwalker etc
• 4 years of experience in social media listening
• Experience in working on Trends and Foresight project E.g. Pre and Post COVID impact, consumer trend changes, etc.
• Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.

Communication:

• Demonstrated skills with written communication – especially in PowerPoint and email
• Strong verbal and written communication – English
• Elevated ability to train others on Insights analytics

Organizational Savvy:

• Able to influence and work through others to effectively navigate organization while ensuring that necessary stakeholders are informed and educated
• Global savvy to work across cultures and time zones
• Execution:
• Demonstrated ability to manage projects and overcome challenges
• Ability to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)