Main Purpose:

Develop a sustainable franchise business in the given Units to grow market share by delivering profitable volume growth for both Pepsico and bottler.

• Deliver Annual Operating Plan, share, volume objectives and build capability for future growth of the Bottler
• Build and execute AOP for VBL Core South geography (Karnataka, Tamil Nadu & Odisha), while delivering strong share and volumes in all channels and overall LRB volume.
• Strengthen bottler relationship to drive business alignment across PepsiCo and Bottling leadership teams.

The role builds GREAT 5 competencies for future leadership roles in Pepsico - GM mindset, Inspirational leadership, stakeholder management, collaboration, ability to Influence without authority , strategic thinking

Accountabilities:

This role needs to contribute towards achieving the respective territory volume by leading the Volume and GTM agenda in the respective units implementing the aligned agenda by.

• Be a beverage strategist for the bottling team – high on analytical skills, ability to comprehend and crystalise Nielsen & Internal volume analytics into strategic big bets to win in key categories, pack, channel segments
• Be a force multiplier in market to drive trade marketing and category agenda – high on consumer centricity and win -win solutioning
• Contribute towards achieving the territory profitability objectives, while operating within the approved FMA budget
• Contribute towards driving channel growth programs to win in store & new capability building
• Contribute towards the processes, BPT & innovation agenda of the organization
• Key KPIs are : State AOP volume growth, share objectives and distribution agenda I driving state level- Big rocks: Brand and pack volume agenda
• Bottler alignment on regular reviews, systems, and processes
• Market Presence & field visits- Ensuring 3 days / week in the market

Experience and Qualification:

• Sales and Marketing experience with FMCG companies with a minimum experience of 9-10 years of work experience , preferred from beverage, macro snacking categories
• MBA from Premier institute would be preferred
• Strong presentation, analytical, interpersonal, leadership and win-win solutioning
• Ideal candidate: background in core frontline sales, trade marketing, GTM strategy, SDM roles, consumer understanding,

Attitudinal/ Behavioural:

• Strategic thinking – value addition mindset, thought leadership
• Collaboration and influencing
• Strong analytical and conceptual skills
• Creative solutioning
• Influencing skills and Tenacity/resilience – Not giving up
• Savvy Communication and Presentation skills
• Multitasking , dealing with ambiguity
• High ownership